Skill packs
Local restaurants & hospitality skill pack
Restaurants, bars, breweries, event venues, hotels, B&Bs, vacation rentals. The hospitality pack tunes briefs around discoverability (menu, hours, reservations) and reviews-aware framing.
Page archetypes
| Archetype | What it's for |
|---|---|
| Homepage | Main establishment landing. Cuisine / experience, hours, reservations link. |
| Menu page | Schema-rich page for the restaurant menu. High-traffic. |
| Private events | Private dining, buyout pricing, private rooms. |
| Catering | Off-premise catering — minimums, packages, lead time. |
| Hotel room | Room types, amenities, rate framing without specific prices. |
| Wedding / event venue | Capacity, packages, walkthrough, vendor list. |
| Location | One location of a multi-location chain. |
| About / chef's story | Narrative branding. Concept, inspiration, key team. |
| Blog post | Seasonal features, new dishes, community involvement. |
What this pack emphasizes
- Practical info above the fold — hours, address, reservations link, phone
- Cuisine / experience framing — "best taco spot in Hawthorne" vs "Mexican restaurant"
- Reservations and ordering links — OpenTable, Resy, Tock, DoorDash, in-house systems
- Photo strategy — described, since the brief covers what photos to surface
- Schema:
Restaurant,Menu,Hotel,EventVenue,FAQPage
What this pack avoids
- Specific dish prices (menus change; hardcoding hurts)
- Health-claim language ("our kombucha cures inflammation")
- Outcome promises for events ("perfect wedding guaranteed")
- Stock-photo descriptions of "warm ambiance"
FAQ patterns
- "Do you take reservations?"
- "Are you open today?"
- "Do you accommodate dietary restrictions?"
- "Is parking validated?"
- "What's your private-event minimum?"