Skill packs
Local home projects skill pack
Kitchen and bath remodelers, custom home builders, design-build firms, additions, decks, pools, hardscape. Home-projects buyers are spending tens or hundreds of thousands of dollars and the research cycle is long — the pack tunes briefs to that decision shape.
Page archetypes
| Archetype | What it's for |
|---|---|
| Homepage | Main firm landing. Aesthetic framing, services, portfolio teaser. |
| Service / project type | One project category — kitchen remodel, custom home, deck. |
| Portfolio / gallery | The work IS the case study for design-build buyers. |
| Case study | One project — scope, design challenges, before/after, client experience. |
| Process page | The firm's project workflow — design, planning, construction, handover. |
| Team / about | Designer / owner bios. Trust at human level. |
| Location / service area | Cities and counties served, often with design-permit context. |
| Financing | Cost ranges, financing partners, typical project investment levels. |
| Educational | "How much does a kitchen remodel cost", "How long does a remodel take". |
| Warranty | Workmanship and material warranty terms. |
What this pack emphasizes
- Craftsmanship voice — calm, design-aware, considered. Not direct-response trades pacing.
- Process transparency — design-build buyers want to see the workflow
- Cost-range honesty — buyers expect realistic project investment ranges
- Portfolio integration — every service page links to relevant case studies
- Schema:
GeneralContractor,HomeAndConstructionBusiness,Service
What this pack avoids
- "Up to 70% cheaper" pressure pricing
- Vague timeline language ("we'll be done in no time")
- Generic "your dream kitchen awaits" copy
- Specific dollar quotes that don't account for design choices
- Implying licensure / certifications not held
FAQ patterns
- "How much does a {project} cost?"
- "How long does a {project} take?"
- "Do you handle the design and the build?"
- "Are you licensed and insured?"
- "What's your warranty?"
- "Can we live in the home during the project?"