Skill packs
Local real estate skill pack
Residential agents, brokerages, commercial, property management, new construction. Real-estate SEO is geography-driven and Fair Housing-aware — every page targets a specific MSA, county, or set of neighborhoods, and every word is checked against advertising rules.
Page archetypes
| Archetype | What it's for |
|---|---|
| Homepage | Main agent or brokerage landing. Personality + practice areas + lead capture. |
| Area / neighborhood guide | The highest-value real-estate SEO asset. One page per neighborhood the agent works. |
| Listing page | Individual property listing. Schema-rich. |
| Buyer's guide | Long-form — first-time buying, financing, inspection, closing. |
| Seller's guide | Long-form — staging, pricing, market timing, what to expect. |
| Agent bio | One agent. Designations, transaction count, specialty areas. |
| Team page | Real-estate team within a brokerage. |
| Free home valuation | Lead-magnet landing page tied to a CMA tool. |
| Educational | "How long does it take to close", "Should I sell first or buy first". |
| Location | Agent-serving-city pattern. Often overlaps with area guide. |
What this pack emphasizes
- Hyper-local content — area guides need real neighborhood facts, school districts, market data
- Designations and credentials — REALTOR®, ABR, CRS, SRES, GRI, CCIM all signal capability
- Production volume signals — transaction count, years in market, brokerage affiliation
- Trust framing for both buyers and sellers — different anxieties, different pages
- Schema:
RealEstateAgent,Placefor areas,RealEstateListing/SingleFamilyResidencefor properties
Fair Housing compliance
Federal Fair Housing Act + many state additions prohibit discriminatory targeting in real-estate marketing. Familial status, race, color, religion, national origin, sex, and disability are protected classes. The pack avoids steering language ("perfect for young professionals", "great Christian community", over-emphasis on "good schools") and flags it for review where detected.
What this pack avoids
- Outcome guarantees ("we'll sell your home for top dollar")
- Comparative claims ("#1 agent in {city}") without verifiable basis
- Steering language that violates Fair Housing
- "Hot market", "act fast" pressure language regulated in some jurisdictions
FAQ patterns
- "How much is my house worth?"
- "How long does it take to close?"
- "What's the difference between pre-qualification and pre-approval?"
- "Should I sell first or buy first?"
- "What does the buyer's agent commission cover?"