Skill packs
Local automotive skill pack
Auto repair, body shops, OEM specialists, mobile mechanics, detailers, tire shops, EV/diesel. The automotive pack tunes briefs for the search-driven decisions car owners make: who, what, how much, how soon.
Page archetypes
| Archetype | What it's for |
|---|---|
| Homepage | Main shop landing. Specialty, hours, response time, certifications. |
| Service page | One specific service (transmission repair, AC service, brake job). Bulk of the SEO surface. |
| Brand specialist | OEM-specific repair page — Honda, BMW, Tesla, Subaru. High-intent traffic. |
| Body shop | Collision repair, paintless dent repair, frame work. |
| Tire / alignment / brake | High-frequency service category that warrants its own page. |
| Detailing | Detailing packages, paint protection, ceramic coating. |
| Emergency / breakdown | Mobile mechanic, on-the-side-of-the-road service. |
| Fleet | Commercial accounts, multi-vehicle service. |
| Location | Service in a specific city or neighborhood. |
| Educational | "How often do brakes need replacing", "Should I get my own oil changes". |
What this pack emphasizes
- Certifications and OEM affiliations — ASE, AAA-approved, OEM-certified, I-CAR for body shops
- Diagnostic process transparency — what happens when you bring the car in
- Honest pricing language — "starts at" / "most repairs run" without committing to fixed quotes
- Warranty framing — labor warranty, parts warranty, OEM-vs-aftermarket choice
- Schema:
AutomotiveBusiness,AutoRepair,AutoBodyShop,Service
What this pack avoids
- Disparaging dealerships or competitors
- Pressure tactics about "do this now or your engine will fail"
- Specific dollar quotes that lock the shop in
- Implying ASE certification when it isn't held
FAQ patterns
- "How long will the repair take?"
- "Do you offer a warranty?"
- "Do you handle insurance claims?" (body shop)
- "Do you provide loaner cars?"
- "Are you ASE certified?"