Private-events pages serve a different buyer than the regular dining page. The reader is planning a rehearsal dinner, a milestone birthday, or a corporate offsite — and they're sales-cycle-aware. Capacity, minimums, and what's included are the questions that matter before they fill out the inquiry form.
A private-events page targets queries like "private dining {city}", "rehearsal dinner venue {neighborhood}", or "brewery buyout {city}". The reader is comparing two or three venues, often working from a vendor short-list or a planner's recommendation.
The brief enforces sales-page structure: capacity by configuration (seated, standing, cocktail), F&B minimum or rental fee structure, what's included (server staffing, AV, setup, cleanup), the kinds of events you actually host, and a frictionless inquiry form. Photography callouts for the space configured for events — not the standard dining room.
Private-events buyers ask the same five questions in roughly the same order: capacity, minimum, menu options, AV/setup, and pricing structure. The brief enforces an outline that answers them in that order, plus a strong inquiry CTA and response-time commitment that pushes the lead into your CRM before they email three other venues.
EventVenue schema with maximumAttendeeCapacity, plus FAQPageConcept paragraph. What kinds of events we host (rehearsal dinners, milestone birthdays, corporate offsites, holiday parties, product launches). Reference the brewing context — beer pairings, brewery tours.
Per-space breakdown.
Capacity: 40 seated, 60 standing. Semi-private with mezzanine railing overlooking the taproom. Best for: rehearsal dinners, milestone birthdays, smaller corporate dinners.
Capacity: 120 seated, 180 cocktail-style. Full buyout of the taproom and patio. Best for: weddings, large corporate, product launches.
Group brewery tours up to 20 with a brewer. Add to any event or stand-alone.
Per-person package structure. Family-style, buffet, and stationed options. Sample menu link or embed. Beer pairing dinners with the head brewer.
F&B minimums by space and day of week. Rental fee for buyouts. What triggers each. "Starts at" language.
Server staffing ratio, AV (microphone, projector for mezzanine), setup, cleanup, table linens, glassware. Decor policy (allowed: yes; sparkler send-offs: no).
Inquiry → site visit → proposal → contract → tasting → event. Typical lead time: 8–12 weeks for buyouts, 3–4 weeks for mezzanine.
The mezzanine has a $3,500 weekday and $5,500 weekend F&B minimum. Full taproom buyouts start at $18,000 and scale with guest count and day of week.
For Saturday buyouts, 8–12 weeks is typical. Mezzanine events on weekdays can sometimes be booked 3–4 weeks out. Holiday parties book up by August.
Yes. We work with you on tap selection from our current lineup, and we can plan a beer pairing dinner with our head brewer for groups of 12 or more.
Our lot holds 40 cars; street parking is widely available evenings. For buyouts, we can coordinate valet on request (additional fee).
Deposits are non-refundable inside 60 days of the event. Full terms are in the event contract — happy to walk through them on the first call.
/private-events/menus/
Food & Beer Packages
/tours/
The Brewhouse Tour Add-On
/about/
Private Events at Stillwater
Drop in your keyword, fill a 5-question intake, get a brief back tuned to your service area, business details, and the live top-10 SERP. 14-day free trial, no credit card.
Start free trial →