Legal pages convert on a different axis from trades or medical. Readers are usually in a stressful situation and want to know they're being heard, the firm has handled cases like theirs, and a consultation is easy and low-commitment.
Legal SEO writing has to operate within state-bar advertising rules and the reader's emotional state. Outcome guarantees are usually prohibited; "past results don't guarantee future outcomes" disclaimers are usually required when results are mentioned. The brief enforces these constraints automatically.
Beyond compliance, the work is tonal. Personal-injury readers are usually in distress; family-law readers are dealing with something painful; criminal-defense readers are scared. The legal skill pack tunes voice to each.
Practice areas overview, attorneys, jurisdictions, schedule a consultation.
One area of law. The bulk of legal SEO surface area lives here.
A narrower slice of a practice area. Higher-intent than the practice-area parent.
One attorney — credentials, jurisdictions, areas, philosophy.
City or county served. Where venue and local court familiarity matter.
Top-of-funnel content. Builds trust before a consultation.
"What happens during a consultation", billing, what to bring.
Pick a target keyword, fill the intake, get a brief in 20–40 seconds. The Local legal skill pack tunes every section.
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