The homepage is where a homeowner decides whether your firm's aesthetic matches the kitchen, bath, or addition they're imagining. It does less keyword work than a project-type page but carries the heaviest lift on design credibility and process trust.
A home-projects homepage typically targets a brand-keyword pattern like "{firm name} {city}" or a category+city combo like "design-build firm {city}". It needs to satisfy the homeowner who already heard your name from a friend and the homeowner cross-referencing three local firms on Houzz.
Structurally it's a portfolio router. The hero shows recent work, the credentials block surfaces license and NARI/NKBA membership, and every service line points into a deeper service-project-type page. The firm's design aesthetic should be obvious within the first scroll.
Home-project firms compete on portfolio quality and process trust, not response time or price. The brief enforces the structural moves that win — portfolio-led hero, credentials prominence, process previewed, and consultation-CTA pacing — and flags the cost-promise language that gets firms in trouble.
{firm category} + {city}GeneralContractor schema with LocalBusiness and OrganizationHero. Lead with portfolio imagery and the design-build positioning. License number and NARI/NKBA badges in or near the hero.
Three to six featured project tiles with short captions. Links into the portfolio. Photos do the heavy lifting.
Service routing block. Each H3 links to the deeper project-type page.
Trust block: in-house designer, CSLB license, NARI/NKBA, EPA Lead-Safe, owner-led project management, written specs, weekly site meetings.
Three-to-five-step preview: consultation → design → contract → build → walkthrough. Links to the full process page.
Honest range language by project type. "Kitchens typically range $X–$Y depending on…" — no fixed prices.
Two to three short, generalized client outcomes. No invented quotes.
Yes. We hold California CSLB License #1024871 (B General Building), carry general liability and workers' compensation, and are EPA Lead-Safe (RRP) certified for pre-1978 homes.
From signed contract to substantial completion, most of our kitchens land in 10–14 weeks. Design and permitting before that adds 6–10 weeks.
Our principal designer leads every project from concept through punch list. You'll work with the same designer and project manager start to finish.
Yes. Design and construction are integrated under one roof, which means specs, drawings, and schedules stay aligned through the build.
/kitchen-remodeling/
What We Build
/portfolio/
Recent Projects
/our-process/
How Our Process Works
/bathroom-remodeling/
What We Build
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